According to Subsection 17 of The Cannabis Act, it is prohibited to promote cannabis or a cannabis accessory or any service related to cannabis, including content that has: pricing or distribution information, testimonial or endorsements, or associating brands or brand elements "in a manner that associates it or the brand element with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring."
What does this mean? Basically, compliant Canadian cannabis companies can't write about cannabis. Compliant cannabis writing involves staying away from claims, effects, inciting consumption, or attaching positive or negative emotion to it.
Let me tell you, it's been a HUGE learning curve as a cannabis writer to ensure my writing is always compliant not only in Canada, but in all legalized U.S. states that have the FDA and other bodies lingering over their content.
As a cannabis writer, I help Licensed Producers, brands, publications, and communities understand compliant writing. Not only do I work with you to recognize where your content is not compliant, but we come up with strategies to ensure your content won't be flagged for non-compliance. I can also work with you to develop compliant content to adequately represent your brand. This is to say, as a cannabis writer, I've gotten really good at writing about cannabis without actually writing about cannabis.
Connect today at firstname.lastname@example.org to discuss how we can make your content 100% compliant within Canada or your U.S. state.
CannaWrite is the cannabis industry’s leading cannabis content writing agency, providing individuals and businesses in the global cannabis industry with informative and engaging blogs, web content, and content marketing services. As a team of talented cannabis writers, we produce 100% original, SEO-enabled, and thoroughly researched content, providing ongoing copywriting and ghostwriting services to the cannabis industry’s most recognizable brands and companies.