In the cannabis sector, the term “cannabis education” has emerged to accompany the movement towards legalization across states and countries. Cannabis education seeks not only to provide information about the uses of the cannabis plant, but helps users and potential users understand the medicinal, legal, social and safe consumption aspects of it.
Cannabis education takes facts and research-based approach to helping people learn about cannabis but also relies on the experiences of others to build knowledge within the cannabis community to fill in important knowledge gaps.
Here are three big reasons your marijuana retail dispensary needs cannabis education:
Spreads Information for De-Stigmatization
For decades, cannabis has been unfairly associated with laziness, acting silly, or “getting the munchies”, which the cannabis community is trying to fight against. Cannabis education helps customers and potential customers of dispensaries be part of reducing and eliminating the stigma surrounding cannabis. For instance, some cannabis education programs focus on matching strains to productivity, high-energy and exercise and as such, it’s making its way into new types of cannabis-infused exercise activities.
Cannabis education also helps to spread more information about how cannabis is being used for medicinal purposes, to treat the opioid epidemic in North America, and the incredible amount of research going into cannabis in the areas of cancer and women’s heath to name a few.
Encourages Informed & Safe Consumption
A very active discourse within the efforts to legalize has been around safety concerning access to minors, driving while stoned, and safe consumption.
Cannabis education is unique because it looks back at other movements to prevent use of substances such as alcohol prohibition and the drug war. By taking lessons from failed attempts to promote safe consumption, as evidenced by the high instances of alcoholism and drunk driving, cannabis education is able to understand more effective ways to reach an intended audience.
Cannabis education isn’t about how to rip the biggest bong so you get the best high. Instead, it teaches users about dosages, potency, microdosing, strains, THC-content, strain-ratios, and the various cannabinoids in the cannabis plant that influence consumption. Cannabis education encourages safe use by helping people understand what’s in their marijuana and the possible effects it could have on individuals so they can make informed choices for their consumption.
Find out the Third Important Reason Why Dispensaries Need Cannabis Education at Marijuana Retail Report.